I would agree with Scott's above post with the exception to the issue on using scientific names. If I were one of those guys on TV I would use the common name and always follow that with the scientific name, but I would not use just the scientific name. I may be wrong (because I don't watch those programs) but I think those programs tend to be aimed at the youth instead of adults. If I am correct in that presumption, most kids are not interested in the scientific names, or at least would not prefer them to the common names.
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