Lasher
04-25-06, 10:01 AM
First off, thanks to all of you that helped me put together some ideas for a new reptile division of my company. Here are the results in the top few products that you would like to see invented / modified. Please read all the way through and let me know if you think you would buy them. Keep in mind that my company is one of the best-known manufacturers of dog / cat products in the world today. We have offices in Belgium, London, Columbia, and the good ole' USA. Our products are sold in Petco, Petsmart, Lowe's, Depot, Wal-Mart etc..
Product 1: A modular enclosure with the following attributes...
Each level is equipped with florescent bulb socket, incandescent socket, and heat.
Plastic must be smooth inside for scat removal.
All controls mounted on 1 side of the enclosure.
Each modular unit has pop-up connectors that plug in to the next, thus occupying only 2 electrical outlets.
Divider can go in the middle, so unit can hold up to 2 animals (individually housed) per level.
Doors open down for easy cleaning.
Knockout templates on the side for arboreal species dowels.
Removable exact-fit tub for easy cleaning of the bottom of the enclosure.
Resistant to bacteria, mold.
Available in various sizes, but will be roughly 1/2 the price of high end enclosures such as "Vision". A fully equipped module will cost roughly $100.00 for a 48" X 30" X 12" module. Comparable cages are on the market now for apx $299 per module.
Product 2: Simply affordable lighting. When buying lighting, you are buying the name. With our potential volume, we will cut the price of bulbs a minimum of 50%. Think of a trip to Wal-Mart or the drug store. Do you ever buy generic?
Our lights will have the same attributes as the more expensive brands, but at a lower cost. For example, 40W to 100W heat bulbs, 2.99 to 3.99 per. I guarantee that the companies now in business have pennies in them.
Product 3 Reptile Specific Incubator with the following attributes:
Holds 4 clutches of eggs.
Thermo set to 10 different positions for specific temperatures (+/- 1%)
Guidebook has easy to follow instructions on incubation (I.e. for Macklot’s Python, setting #6 for 45 days).
Internal humidistat.
Digital temp / humidity display with failsafe remote temp display.
See through top.
Sells for less than $125
Product 4: Complete housing module and all needed accessories to get started. Comes with an enclosure with all the attributes described in # 1, has all lights installed, heat pad, vibration pad (for feeding crickets to beardies or leopards, etc.), substrate, water bowl, misting bottle, arboreal perches, decorative options (i.e. faux rock back wall), vines, hidebox, etc.
Current market price for these kits range from $100 to $1000 (depending on the size of the enclosure and the animal to be kept). Our company could make it for $50 to $400. How? Again, though our vast array of contacts & suppliers and volume pricing. Keep in mind; you will recognize our name as one of the most trusted brands in the pet industry...
Product 5: Supplies...
Small supplies and the prices I think we can source and sell the for:
Tongs: Currently, $60 to $100, we could sell them for $20 to $50.
Hooks: Currently, $17 to $70, we could sell them for $10 to $40.
Gloves: Currently, $99 to $150, we could sell them for under $50.
Walk in "net and PVC" enclosures: Currently, LLL has them priced from $99 to $200. We could sell them from $40 to $80.
Enclosure heating pads: Currently selling for $29 to $150 on-line. We ALREADY make a similar product that we could adapt for this purpose. I could market and sell them for $20 to $45 (for a larger size).
Digital Thermostat: $49 to $150 currently, we can sell them for $20 to $50 for a dual W/ remote display.
Finally, bedding.... They make a killing off of substrate. We could sell it at 50% it's current price and make a killing.
Now, would you guys buy this stuff or would you stick to the brands you use now. Any thoughts or insights will be greatly appreciated. If you liked the products, how likely are you to remain loyal to our brand?
A little about me: 32, 1 child, 1 wife, 24 snakes, 1 beardie, 2 Leopard g.'s. I have been working with non-venomous snakes for about 5 to 7 years now. I am passionate about the hobby and I want to make things easier for "Keepers". If things are better, cheaper, and easier for us, we can buy more snakes and help get young one's involved in our hobby. We can also help raise awareness of the plight of Herps in the wild that need our help and protection.
Thanks a million folks!
Product 1: A modular enclosure with the following attributes...
Each level is equipped with florescent bulb socket, incandescent socket, and heat.
Plastic must be smooth inside for scat removal.
All controls mounted on 1 side of the enclosure.
Each modular unit has pop-up connectors that plug in to the next, thus occupying only 2 electrical outlets.
Divider can go in the middle, so unit can hold up to 2 animals (individually housed) per level.
Doors open down for easy cleaning.
Knockout templates on the side for arboreal species dowels.
Removable exact-fit tub for easy cleaning of the bottom of the enclosure.
Resistant to bacteria, mold.
Available in various sizes, but will be roughly 1/2 the price of high end enclosures such as "Vision". A fully equipped module will cost roughly $100.00 for a 48" X 30" X 12" module. Comparable cages are on the market now for apx $299 per module.
Product 2: Simply affordable lighting. When buying lighting, you are buying the name. With our potential volume, we will cut the price of bulbs a minimum of 50%. Think of a trip to Wal-Mart or the drug store. Do you ever buy generic?
Our lights will have the same attributes as the more expensive brands, but at a lower cost. For example, 40W to 100W heat bulbs, 2.99 to 3.99 per. I guarantee that the companies now in business have pennies in them.
Product 3 Reptile Specific Incubator with the following attributes:
Holds 4 clutches of eggs.
Thermo set to 10 different positions for specific temperatures (+/- 1%)
Guidebook has easy to follow instructions on incubation (I.e. for Macklot’s Python, setting #6 for 45 days).
Internal humidistat.
Digital temp / humidity display with failsafe remote temp display.
See through top.
Sells for less than $125
Product 4: Complete housing module and all needed accessories to get started. Comes with an enclosure with all the attributes described in # 1, has all lights installed, heat pad, vibration pad (for feeding crickets to beardies or leopards, etc.), substrate, water bowl, misting bottle, arboreal perches, decorative options (i.e. faux rock back wall), vines, hidebox, etc.
Current market price for these kits range from $100 to $1000 (depending on the size of the enclosure and the animal to be kept). Our company could make it for $50 to $400. How? Again, though our vast array of contacts & suppliers and volume pricing. Keep in mind; you will recognize our name as one of the most trusted brands in the pet industry...
Product 5: Supplies...
Small supplies and the prices I think we can source and sell the for:
Tongs: Currently, $60 to $100, we could sell them for $20 to $50.
Hooks: Currently, $17 to $70, we could sell them for $10 to $40.
Gloves: Currently, $99 to $150, we could sell them for under $50.
Walk in "net and PVC" enclosures: Currently, LLL has them priced from $99 to $200. We could sell them from $40 to $80.
Enclosure heating pads: Currently selling for $29 to $150 on-line. We ALREADY make a similar product that we could adapt for this purpose. I could market and sell them for $20 to $45 (for a larger size).
Digital Thermostat: $49 to $150 currently, we can sell them for $20 to $50 for a dual W/ remote display.
Finally, bedding.... They make a killing off of substrate. We could sell it at 50% it's current price and make a killing.
Now, would you guys buy this stuff or would you stick to the brands you use now. Any thoughts or insights will be greatly appreciated. If you liked the products, how likely are you to remain loyal to our brand?
A little about me: 32, 1 child, 1 wife, 24 snakes, 1 beardie, 2 Leopard g.'s. I have been working with non-venomous snakes for about 5 to 7 years now. I am passionate about the hobby and I want to make things easier for "Keepers". If things are better, cheaper, and easier for us, we can buy more snakes and help get young one's involved in our hobby. We can also help raise awareness of the plight of Herps in the wild that need our help and protection.
Thanks a million folks!